The success of an entire advertising campaign may stand or fall on what is said in the headlines of the individual advertisements. — John Caples Copy Share Image
If you look at Drudge and if you see headlines that portend the end of the world tomorrow, don't click on it.… — Rush Limbaugh Copy Share Image
If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not… — John Caples Copy Share Image
Just once how I'd like to see the headline say, not much to print today, can't find anything bad to say. — Anne Murray Copy Share Image
I've got it! I've got it! It'll make front-page headlines around the world. You can have me kidnapped, and then a couple… — Muhammad Ali Copy Share Image
I resist the urge to pump my fist. I'm not sure why, but I feel like I've just won some sort of… — M. Leighton Copy Share Image
Even as the government dominates the headlines, private entrepreneurs are busy every day working to improve products and services that improve our… — Llewellyn Rockwell Copy Share Image
'Boldly going where hundreds have gone before' does not make headlines. — Neil deGrasse Tyson Copy Share Image
As soon as I accomplish one goal, I replace it with another one. I try not to get too far ahead of… — Taylor Swift Copy Share Image
What good is all the painstaking work on copy if the headline isn't right? If the headline doesn't stop people, the copy… — John Caples Copy Share Image
Readers travel so fast they don't stop to decipher the meaning of obscure headlines. — David Ogilvy Copy Share Image
Everybody sat around thinking about Panasonic, the Japanese electronics account. Finally I decided, what the hell, I'll throw a line to loosen… — Jerry Della Femina Copy Share Image
Chronic malnutrition, or the lack of proper nutrition over time directly contributes to three times as many child deaths as food scarcity.… — Cat Cora Copy Share Image
A headline last year, after the death of Saddam Hussein, read: 'Tyrant is hanged'. My auntie looked at the newspaper and sobbed,… — Steve Williams Copy Share Image
Most readers look at the photograph first. If you put it in the middle of the page, the reader will start by… — David Ogilvy Copy Share Image
“You are where your brain is but not where a front-page headline is.” — Santosh Kalwar Copy Share Image
But take the Russia issue. You open up the convention, and you have got a report that the Democratic Party has been… — Mark Shields Copy Share Image
I glance at the headlines just to kind of get a flavor for what's moving. I rarely read the stories, and get… — George W. Bush Copy Share Image
In most of my campaigns, I find it is best not to mention my opponent by name because, by doing so, it… — Harry S. Truman Copy Share Image
Human rights groups are locked in a fierce competition for big checks from wealthy donors and they need to generate big headlines. — Paul Kagame Copy Share Image
People get up, they go to work, they have their lives, but you'll never see the headlines say, 'Six billion people got… — John Malkovich Copy Share Image
You always hear a headline like this, 'Man Killed By Shark', you never hear it from the other perspective, 'Man Swims in… — Gary Larson Copy Share Image
