Look at how many times we've improved on the Game Boy Advance in terms of the look, the feel, screen changes, and everything else. We believe that type of constant innovation is critical to driving this industry, and certainly if… — Reggie Fils-Aime Copy Share Image
Nintendo DS is not standing still. As a tenth serious competitor decides to make a run at Game Boy, DS raises the bar on portable gaming, before they even get started. — Reggie Fils-Aime Copy Share Image
There is a reason why, on a DS, you get that little click when you press a button. There is a reason that it… — Reggie Fils-Aime Copy Share Image
The fact is, there's no single magic number that defines profitability for a game. — Reggie Fils-Aime Copy Share Image
If competitors don't like our two to one advantage, dominating market share with both SP and DS, well, I've got bad news. Because we… — Reggie Fils-Aime Copy Share Image
There's no doubt that 'Breath of the Wild' is the Switch game I've put the most time into. — Reggie Fils-Aime Copy Share Image
We've always anticipated that, as Nintendo would demonstrate business potential with an idea, others would follow. And we believe that based on history -… — Reggie Fils-Aime Copy Share Image
We compete with all of the time that consumers spend when they're not sleeping, they're not eating, not going to work or going to… — Reggie Fils-Aime Copy Share Image
I think Nintendo is fortunate, having been in this business for over 30 years, to really understand the dynamics and recognize that it's software… — Reggie Fils-Aime Copy Share Image
Nintendo, at its heart, is about making us feel younger than we are today. — Reggie Fils-Aime Copy Share Image
I grew up in a lower-middle-class environment, usually the lone minority among my classmates. — Reggie Fils-Aime Copy Share Image
Ours is a company that doesn't do annualized software, and so when we create a 'Zelda' game, when we create a 'Smash Bros.' game,… — Reggie Fils-Aime Copy Share Image
