“Two of the best restaurants in Chicago (Alinea and Charlie Trotter’s) give their diners the fewest choices. At Alinea diners just decide whether they want fifteen very small plates or twenty-five tiny ones. At Charlie Trotter’s, the diner is asked… — Richard H. Thaler Copy Share Image
“10. Calories count in New York City. The Big Apple recently adopted a law that requires fast-food restaurants with at least fifteen outlets in… — Richard H. Thaler Copy Share Image
“I began to have deviant thoughts about economic theory while I was a graduate student” — Richard H. Thaler Copy Share Image
“specific values to objects. When they have to give something up, they are hurt more than they are pleased if they acquire the very… — Richard H. Thaler Copy Share Image
“Hundreds of studies confirm that human forecasts are flawed and biased. Human decision making is not so great either. Again to take just one… — Richard H. Thaler Copy Share Image
“John Rawls (1971) called the publicity principle. In its simplest form, the publicity principle bans government from selecting a policy that it would not… — Richard H. Thaler Copy Share Image
“Our principal claim here is that patients and doctors should be free to make their own agreements about that right. If patients want to… — Richard H. Thaler Copy Share Image
“We are also greatly influenced by consumption norms within the relevant group. A light eater eats much more in a group of heavy eaters.… — Richard H. Thaler Copy Share Image
“When in a cold state, we do not appreciate how much our desires and our behavior will be altered when we are “under the… — Richard H. Thaler Copy Share Image
“you want to nudge people into socially desirable behavior, do not, by any means, let them know that their current actions are better than… — Richard H. Thaler Copy Share Image
