The first mistake is believing that transformational initiatives can be accomplished through normal channels and means. This cannot be done because there… — Geoffrey Moore Copy Share Image
The increasing presence of cloud computing and mobile smart phones is driving the digitization of everything across both consumer and enterprise domains. It is… — Geoffrey Moore Copy Share Image
When you are incubating new ideas, "Don't put all your eggs in one basket" is very good advice. But when you are seeking to… — Geoffrey Moore Copy Share Image
Smart mobile phones connect you with 1 billion users worldwide, basically for free - you don't pay for the phone, you don't pay for… — Geoffrey Moore Copy Share Image
The danger is to cling to comfort and custom at a time when events demand breaking away from both. But it is also foolish… — Geoffrey Moore Copy Share Image
To enter the maintsteam market is an act of aggression. The companies who have already established relationships with your target customer will resent your… — Geoffrey Moore Copy Share Image
We have embarked upon the world's largest and longest cocktail party, and every issue imaginable is up for grabs. — Geoffrey Moore Copy Share Image
Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway. — Geoffrey Moore Copy Share Image
Don't think you have to be the disrupter to win. A fast-following disruptee will do very well if you can bring your existing customers… — Geoffrey Moore Copy Share Image
Marketing has long known how to exploit fads and how to develop trends. — Geoffrey Moore Copy Share Image
The single greatest business opportunity that is now emerging in the global marketplace is the ability to analyze digital log data to trace digital… — Geoffrey Moore Copy Share Image
The most common misunderstanding of disruptive innovations is to overestimate their impact in the short term and underestimate it in the long term. Another… — Geoffrey Moore Copy Share Image
The only way an established enterprise can dramatically increase its stock price is by adding a net new high-growth earnings engine to its existing… — Geoffrey Moore Copy Share Image
