“Product distinctions, the historic centerpiece of product marketing, exist only briefly—and in the prospects’ minds, often not at all.” — Harry Beckwith Copy Share Image
“Great brands, however, are authentic. They have endured because people have learned they are credible and have come to trust those brands to be what they say they are; great brands have integrity. What they say is integrated—integrated and integrity… — Harry Beckwith Copy Share Image
“Education does more than prepare us for careers and expand our minds. It enlarges our world—the number of people with whom we can connect.… — Harry Beckwith Copy Share Image
“Product distinctions, the historic centerpiece of product marketing, exist only briefly—and in the prospects’ minds, often not at all.” — Harry Beckwith Copy Share Image
“Buying things is only sometimes about owning the things. Buying often is simply about what 50 Cent observed: being ABLE to buy. Having less… — Harry Beckwith Copy Share Image
“When outsiders criticize Americans, they regularly note that we seem self-centered, which we are. But few contend we are selfish, and with good reason;… — Harry Beckwith Copy Share Image
“Acquaintances give us moments; friends give us hours; good friends give us days.” — Harry Beckwith Copy Share Image
“As in golf, so in the rest of our lives. We practice our strengths but ignore our weaknesses. You can see the waste. You… — Harry Beckwith Copy Share Image
“Like every company, every person has a dozen good stories that reveal that person. A talent in marketing is to discover your stories—some the… — Harry Beckwith Copy Share Image
“Great brands, however, are authentic. They have endured because people have learned they are credible and have come to trust those brands to be… — Harry Beckwith Copy Share Image
“Decades ago, Rudolph Flesch discovered that readers were not just attracted to words, but to the breathing room between sentences and paragraphs. Long sentences… — Harry Beckwith Copy Share Image
“We view Big Business as business but equate small business with art; we call it entrepreneurship.” — Harry Beckwith Copy Share Image
“People know that Jacks of All Trades are Masters of None, and people seek out masters. They trust specialists. Try to appeal to thousands,… — Harry Beckwith Copy Share Image
