In the military, they give medals for people who are willing to sacrifice themselves so that others may survive. In business, we… — Simon Sinek Copy Share Image
Offer someone the opportunity to rebuild a company or reinvent an industry as the primary incentive, and it will attract those drawn… — Simon Sinek Copy Share Image
Every company knows what they do Some know how they do it Very few know why — Simon Sinek Copy Share Image
The concept of why is already in the vernacular. It is now a noun. "That company doesn't know their why." "They need… — Simon Sinek Copy Share Image
Average companies give their people something to work on. The most innovative organizations give their people something to work toward. — Simon Sinek Copy Share Image
A company and leaders of the company have the responsibility of the precious lives of all the human beings that work there. — Simon Sinek Copy Share Image
To operate based on conviction and belief requires an acceptance that your actions could get you fired. This is different from pig-headed… — Simon Sinek Copy Share Image
I'm pretty confident the why works now. When it first began, somebody said to me: "Will this work in big business?" I… — Simon Sinek Copy Share Image
The goal is not to do business with everybody who needs what you have. The goal is to do business with people… — Simon Sinek Copy Share Image
The goal of business should not be to do business with anyone who simply wants what you have. It should be to… — Simon Sinek Copy Share Image
Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or… — Simon Sinek Copy Share Image
“bottom line. All companies are in business to make money, but being successful at it is not the reason why things change… — Simon Sinek Copy Share Image
“Managers of companies, big and small, all want to do well, so they make decisions, hire consultants and implement systems to help… — Simon Sinek Copy Share Image
Entrepreneurs must be practical experts. They needn't set out to be subject matter experts in what they do; they must set out… — Simon Sinek Copy Share Image
The responsibility of the company is to help the people, grow as people. If we can do that, then the company will… — Simon Sinek Copy Share Image
When we are selective about doing business only with those who believe in our WHY, trust emerges. — Simon Sinek Copy Share Image
Notoriously outspoken, his sentences always punctuated with profanities, General George S. Patton was the epitome of what a leader should be like - or… — Simon Sinek Copy Share Image
“When you are with Marines gathering to eat, you will notice that the most junior are served first and the most senior are served… — Simon Sinek Copy Share Image
A parent does not do everything for their kid. A parent that does everything for their kid produces a kid with no self-confidence. If… — Simon Sinek Copy Share Image
Don't wait for perfection before you start. Start somewhere so you can have something tangible you can work to perfect. — Simon Sinek Copy Share Image
Followers want to be taken care of. Leaders want to take care of others. We can all be leaders. — Simon Sinek Copy Share Image
“Goethe, the great nineteenth-century thinker, reportedly summed up, “You can easily judge the character of a man by how he treats those who can… — Simon Sinek Copy Share Image
Pursue the thing inside us and others will help us. Pursue the things outside us and others will compete with us. — Simon Sinek Copy Share Image
“When a WHY goes fuzzy, it becomes much more difficult to maintain the growth, loyalty and inspiration that helped drive the original success. By… — Simon Sinek Copy Share Image
“Without the protection of our leaders, everyone outside the inner circle is forced to work alone or in small tribes to protect and advance… — Simon Sinek Copy Share Image
Any great and inspiring leader or organization that ever existed set out to do something completely unrealistic. — Simon Sinek Copy Share Image
I try to find, celebrate and teach leaders how to build platforms that will inspire others. — Simon Sinek Copy Share Image
Instead of showing up to let everyone know how great we are, show up to find out how great everyone else is. — Simon Sinek Copy Share Image
