“Within successful enterprises, whether they are products, personalities, a political or social cause, or a civic community lurks an intangible. In fact, consumers of those products become more than just customers. They feel an almost religious zeal that consumers of… — Patrick Hanlon Copy Share Image
“what is lacking in leadership today . “Courage and honesty,” he says. “People are not willing to tell people what it is they really think. It happens in politics, it happens in business, and it happens all the way down… — Patrick Hanlon Copy Share Image
“Primal branding is about delivering the primal code. It is a construct of seven assets that help manage the intangibles of your brand.” — Patrick Hanlon Copy Share Image
“Success is not a mix of great product plus great advertising plus great price point plus great distribution. It’s something else.” — Patrick Hanlon Copy Share Image
“The paradox is that people are zealous about some brands, whether they are advertised or not.” — Patrick Hanlon Copy Share Image
“Within successful enterprises, whether they are products, personalities, a political or social cause, or a civic community lurks an intangible. In fact, consumers of… — Patrick Hanlon Copy Share Image
“what is lacking in leadership today . “Courage and honesty,” he says. “People are not willing to tell people what it is they really… — Patrick Hanlon Copy Share Image
“It is not enough to create a flag. You must have a nation willing to follow it.” — Patrick Hanlon Copy Share Image
“Do you want to be just another product on the shelf, or do you want to become a meaningful and desired part of the… — Patrick Hanlon Copy Share Image
