“Do you want to be just another product on the shelf, or do you want to become a meaningful and desired part of the culture?” — Patrick Hanlon Copy Share Image
“Primal branding is about delivering the primal code. It is a construct of seven assets that help manage the intangibles of your brand.” — Patrick Hanlon Copy Share Image
“Success is not a mix of great product plus great advertising plus great price point plus great distribution. It’s something else.” — Patrick Hanlon Copy Share Image
“The paradox is that people are zealous about some brands, whether they are advertised or not.” — Patrick Hanlon Copy Share Image
“Within successful enterprises, whether they are products, personalities, a political or social cause, or a civic community lurks an intangible. In fact, consumers of… — Patrick Hanlon Copy Share Image
“what is lacking in leadership today . “Courage and honesty,” he says. “People are not willing to tell people what it is they really… — Patrick Hanlon Copy Share Image
“It is not enough to create a flag. You must have a nation willing to follow it.” — Patrick Hanlon Copy Share Image
“Do you want to be just another product on the shelf, or do you want to become a meaningful and desired part of the… — Patrick Hanlon Copy Share Image
