“the inventors and company executives don’t generally partake in their own creations. Thus the heavy reliance on focus groups with the targeted consumer.” — Michael Moss Copy Share Image
“He had considered other wording, including "Snack That," and "Snack This," but adding the word on made it more thought-provoking. "It's language we use… — Michael moss Copy Share Image
In the hands of food manufacturers, cheese has become an 'ingredient.' — Michael Moss Copy Share Image
There are powdered salts, chunked salts, salts shaped in different ways with various additives to work perfectly with processed foods. All of them are… — Michael Moss Copy Share Image
I think the food giants are realizing that one of the big myths of them is that they can innovate. — Michael Moss Copy Share Image
I'm thinking waiters and waitresses are going to be bracing for more customers coming in going, not just kind of where is that beef… — Michael Moss Copy Share Image
When it comes to salt, what was really staggering to me is that the industry itself is totally hooked on salt. It is this… — Michael Moss Copy Share Image
“In her most recent project, she tested 356 children, ages five to ten, who were brought to Monell to determine their “bliss point” for… — Michael Moss Copy Share Image
“You can walk through the grocery store and, while the brightly colored packaging and empty promises are still mesmerizing, you can see the products… — Michael Moss Copy Share Image
“America had yet seen—that is, until the public caught on and the lean, ammonia-processed beef came to be known as “pink slime.” — Michael Moss Copy Share Image
“For years, much of Kraft’s motivation in getting people to eat more of its convenience foods had come from the bosses at Philip Morris.” — Michael Moss Copy Share Image
“Noting that people were getting on average 22 teaspoons of added sugar a day, the association urged Americans to cut back. Moderately active women… — Michael Moss Copy Share Image
