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Salespeople who think that it’s all about price aren’t…

“Salespeople who think that it’s all about price aren’t required: If it can be sold on the internet at the lowest price, you can take the huge cost of a sales team out of the equation.” quote by Chris Murray
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““Salespeople who think that it’s all about price aren’t required: If it can be sold on the internet at the lowest price, you can take the huge cost of a sales team out of the equation.””

Chris Murray

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Emphasizes that value and convenience outweigh price competition, allowing companies to eliminate costly sales forces when online pricing is lowest.

In simple terms: Online sales can replace expensive sales teams if price is lowest.

Key Takeaway

Focus on price advantage to cut sales costs.

Themes

pricing sales strategy digital commerce

Mood

pragmatic analytical

Type

business strategic

When to use this quote

  • e‑commerce pricing
  • startup budgeting
  • large‑scale retail
  • B2B sales
  • product launch

Key Concepts

cost reduction value proposition online market dynamics

Questions to Reflect On

  • Can you lower price enough to drop sales staff?
  • What other costs rise when removing a sales team?
A Different Perspective

If price isn’t the lowest, sales teams may still be needed.

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