People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all.… — Steve Jobs Copy Share Image
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as… — Steve Jobs Copy Share Image
Our approach is to think of companies not as businesses but as collections of people. We [Apple]want to qualitatively change the way… — Steve Jobs Copy Share Image
I don't mind if people don't like me. Well, I might a little ... but I really mind it when somebody uses… — Steve Jobs Copy Share Image
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with… — Steve Jobs Copy Share Image
Stealing things is everybody's problem. We [Apple Inc.] own a lot of intellectual property, and we don't like when people steal it.… — Steve Jobs Copy Share Image
We have never worried about numbers. In the market place, Apple is trying to focus the spotlight on products, because products really… — Steve Jobs Copy Share Image
We don't have a good language to talk about this kind of thing. In most people's vocabularies, design means veneer... But to… — Steve Jobs Copy Share Image
I'd like the people teaching my kids to be good enough that they could get a job at the company I work… — Steve Jobs Copy Share Image
When you're young, you look at television and think, there's a conspiracy. The networks have conspired to dumb us down. But when… — Steve Jobs Copy Share Image
What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help… — Steve Jobs Copy Share Image
My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Sure,… — Steve Jobs Copy Share Image
You know we're constantly taking. We don't make most of the food we eat, we don't grow it, anyway. We wear clothes… — Steve Jobs Copy Share Image
It's not the tools that you have faith in - tools are just tools. They work, or they don't work. It's people… — Steve Jobs Copy Share Image
When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most… — Steve Jobs Copy Share Image
Most people do not ever pick up the phone. They never ask, and that is what separates the people that do things… — Steve Jobs Copy Share Image
It's not about pop culture, and it's not about fooling people, and it's not about convincing people that they want something they… — Steve Jobs Copy Share Image
If you ask who are the customers of education, the customers of education are the society at large, the employers who hire… — Steve Jobs Copy Share Image
We think that computers are the most remarkable tools that humankind has ever come up with, and we think that people are… — Steve Jobs Copy Share Image
I hate the way people use slide presentations instead of thinking. People would confront a problem by creating a presentation. I wanted… — Steve Jobs Copy Share Image
So when these people sell out, even though they get fabulously rich, they're gypping themselves out of one of the potentially most… — Steve Jobs Copy Share Image
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't… — Steve Jobs Copy Share Image
The over-all point is that new technology will not necessarily replace old technology, but it will date it. By definition. Eventually, it… — Steve Jobs Copy Share Image
We make tools for people. Tools to create, tools to communicate. The age we're living in, these tools surprise you. ... That's… — Steve Jobs Copy Share Image
And I sort of look at us as two of the luckiest guys [Bill Gates the other] on the planet because we… — Steve Jobs Copy Share Image
Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in… — Steve Jobs Copy Share Image
So when a good idea comes, you know, part of my job is to move it around, just see what different people… — Steve Jobs Copy Share Image
Some people can do one thing magnificently, like Michelangelo, and others make things like semiconductors or build 747 airplanes -- that type… — Steve Jobs Copy Share Image
Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus. — Steve Jobs Copy Share
The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and… — Steve Jobs Copy Share
I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot. — Steve Jobs Copy Share
If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have… — Steve Jobs Copy Share
Everything around you that you call life was made up by people that were no smarter than you and you can change it, you… — Steve Jobs Copy Share
“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.” — Steve Jobs Copy Share
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I… — Steve Jobs Copy Share
When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop… — Steve Jobs Copy Share
I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience. — Steve Jobs Copy Share
“To YoYo Ma: "You playing is the best argument I've ever heard for the existence of God, because I don't really believe a human… — Steve Jobs Copy Share
The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the… — Steve Jobs Copy Share
“I think great artists and great engineers are similar, in that they both have a desire to express themselves. In fact some of the… — Steve Jobs Copy Share
It's rare that you see an artist in his 30s or 40s able to really contribute something amazing. — Steve Jobs Copy Share
We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will… — Steve Jobs Copy Share