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My passion has been to build an enduring company where…

“My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Sure, it was great to make a profit, because that was what allowed you to make great products. But the products, not the profits were the motivation.” quote by Steve Jobs
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“My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Sure, it was great to make a profit, because that was what allowed you to make great products. But the products, not the profits were the motivation.”

Steve Jobs

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

He valued purpose‑driven work over profit, believing that great products arise from motivated teams.

In simple terms: Purpose beats profit.

Key Takeaway

Prioritize mission over money.

Themes

purpose leadership product design motivation entrepreneurship

Mood

inspired determined reflective

Type

visionary motivational

When to use this quote

  • startup founding
  • team building
  • product development
  • profit strategy

Key Concepts

human‑centred design intrinsic motivation legacy building

Questions to Reflect On

  • What mission drives your work?
  • How do you keep teams motivated beyond financial incentives?
A Different Perspective

Profit alone cannot sustain long‑term success without a clear mission.

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