iMac is next year's computer for $1,299, not last year's computer for $999. — Steve Jobs Copy Share Image
You go to your TV to turn your brain off. You go to the computer when you want to turn your brain… — Steve Jobs Copy Share Image
My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple. — Steve Jobs Copy Share Image
The roots of apple were to build computers for people, not for corporations. The world doesn't need another dell or compaq. — Steve Jobs Copy Share Image
Everybody in this country should learn how to program a computer, because it teaches you how to think. — Steve Jobs Copy Share Image
The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that… — Steve Jobs Copy Share Image
I try to get people to see what I have. . . . When you run a computer company, you have to… — Steve Jobs Copy Share Image
The day I was born songs were on records, phones were tied down, computers needed rooms and the web was fiction. Change… — Steve Jobs Copy Share Image
You'll see more and more perfection of that - computer as servant. But the next thing is going to be computer as… — Steve Jobs Copy Share Image
I was lucky to get into computers when it was a very young and idealistic industry. There weren't many degrees offered in… — Steve Jobs Copy Share Image
A computer is the most incredible tool we've ever seen. It can be a writing tool, a communications center, a supercalculator, a… — Steve Jobs Copy Share Image
The most compelling reason for most people to buy a computer for the home will be to link it to a nationwide… — Steve Jobs Copy Share Image
The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop… — Steve Jobs Copy Share Image
Of all the inventions of humans, the computer is going to rank near or at the top as history unfolds and we… — Steve Jobs Copy Share Image
It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built… — Steve Jobs Copy Share Image
It's like when IBM drove a lot of innovation out of the computer industry before the microprocessor came along. Eventually, Microsoft will… — Steve Jobs Copy Share Image
The biggest effect of the personal computer revolution has been to allow millions and millions of people to experience computers themselves decades… — Steve Jobs Copy Share Image
We had the hardware expertise, the industrial design expertise and the software expertise, including iTunes. One of the biggest insights we have… — Steve Jobs Copy Share Image
The difference between the best worker on computer hardware and the average may be 2 to 1, if you're lucky. With automobiles,… — Steve Jobs Copy Share Image
John Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt… — Steve Jobs Copy Share Image
If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter… — Steve Jobs Copy Share Image
Computers themselves, and software yet to be developed, will revolutionize the way we learn. — Steve Jobs Copy Share Image
I don't need a hard disk in my computer if I can get to the server faster... carrying around these non-connected computers… — Steve Jobs Copy Share Image
The Macintosh was supposed to be the computer for people that just wanted to use a computer without having to learn how… — Steve Jobs Copy Share Image
“It's like giving a glass of ice water to somebody in hell" -- about iTunes on Windows computers” — Steve Jobs Copy Share Image
What a computer is to me is the most remarkable tool that we have ever come up with. It's the equivalent of… — Steve Jobs Copy Share Image
This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use… — Steve Jobs Copy Share Image
If you view computer designers as artists, they're really into more of an art form that can be mass-produced, like records, or… — Steve Jobs Copy Share Image
There's no other company that could make a MacBook Air and the reason is that not only do we control the hardware,… — Steve Jobs Copy Share Image
What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help… — Steve Jobs Copy Share Image
We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the… — Steve Jobs Copy Share Image
I met Woz when I was 13, at a friend's garage. He was about 18. He was, like, the first person I… — Steve Jobs Copy Share Image
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or… — Steve Jobs Copy Share Image
We think that computers are the most remarkable tools that humankind has ever come up with, and we think that people are… — Steve Jobs Copy Share Image
Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus. — Steve Jobs Copy Share
The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and… — Steve Jobs Copy Share
I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot. — Steve Jobs Copy Share
If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have… — Steve Jobs Copy Share
Everything around you that you call life was made up by people that were no smarter than you and you can change it, you… — Steve Jobs Copy Share
“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.” — Steve Jobs Copy Share
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I… — Steve Jobs Copy Share
When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop… — Steve Jobs Copy Share
I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience. — Steve Jobs Copy Share
“To YoYo Ma: "You playing is the best argument I've ever heard for the existence of God, because I don't really believe a human… — Steve Jobs Copy Share
The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the… — Steve Jobs Copy Share
“I think great artists and great engineers are similar, in that they both have a desire to express themselves. In fact some of the… — Steve Jobs Copy Share
It's rare that you see an artist in his 30s or 40s able to really contribute something amazing. — Steve Jobs Copy Share
We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will… — Steve Jobs Copy Share