Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really… — Steve Jobs Copy Share Image
The hardest thing when you think about focusing. You think focusing is about saying "Yes." No. Focusing is about saying "No." And… — Steve Jobs Copy Share Image
One: demonstrations always crash. And two: the probability of them crashing goes up exponentially with the number of people watching. — Steve Jobs Copy Share Image
People say sometimes, "You work in the fastest-moving industry in the world." I don't feel that way. I think I work in… — Steve Jobs Copy Share Image
Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product… — Steve Jobs Copy Share Image
Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do… — Steve Jobs Copy Share Image
Life can be much broader once you discover one simple fact — everything around you that you call life was made up… — Steve Jobs Copy Share Image
Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about. — Steve Jobs Copy Share Image
It's rare that you see an artist in his 30s or 40s able to really contribute something amazing. Of course, there are… — Steve Jobs Copy Share Image
But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea,… — Steve Jobs Copy Share Image
There will always be music on the Internet that people can steal. What's new is not theft. What's new is a distribution… — Steve Jobs Copy Share Image
So [Polaroid's Dr. Edwin] Land, at 75, went off to spend the remainder of his life doing pure science, trying to crack… — Steve Jobs Copy Share Image
If you view computer designers as artists, they're really into more of an art form that can be mass-produced, like records, or… — Steve Jobs Copy Share Image
Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers… — Steve Jobs Copy Share Image
That's always been in my mind my metaphor for a team working really hard on something they're passionate about. It's that through… — Steve Jobs Copy Share Image
We wanted to more richly experience why we were alive, not just make a better life, and so people went in search… — Steve Jobs Copy Share Image
It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell… — Steve Jobs Copy Share Image
Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you… — Steve Jobs Copy Share Image
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for… — Steve Jobs Copy Share Image
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show… — Steve Jobs Copy Share Image
The Macintosh was supposed to be the computer for people that just wanted to use a computer without having to learn how… — Steve Jobs Copy Share Image
My job is not to be easy on people. My job is to take these great people we have and to push… — Steve Jobs Copy Share Image
Coming back to America was, for me, much more of a culture shock than going to India. The people in the Indian… — Steve Jobs Copy Share Image
The manual for WordStar, the most popular word-processing program, is 400 pages thick. To write a novel, you have to read a… — Steve Jobs Copy Share Image
Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to… — Steve Jobs Copy Share Image
If it could save a person's life, could you find a way to save ten seconds off the boot time? If there… — Steve Jobs Copy Share Image
The problem with the Internet startup craze isn't that too many people are starting companies; it's that too many people aren't sticking… — Steve Jobs Copy Share Image
We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We… — Steve Jobs Copy Share Image
I mean, some people say, 'Oh, God, if [Jobs] got run over by a bus, Apple would be in trouble.' And, you… — Steve Jobs Copy Share Image
It's understandable that the music companies that are comprised of people that are successful by making good creative decisions - they have… — Steve Jobs Copy Share Image
Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have… — Steve Jobs Copy Share Image
The people who built Silicon Valley were engineers. They learned business, they learned a lot of different things, but they had a… — Steve Jobs Copy Share Image
Ask for feedback from people with diverse backgrounds. Each one will tell you one useful thing. If you're at the top of… — Steve Jobs Copy Share Image
Japan's very interesting. Some people think it copies things. I don't think that anymore. I think what they do is reinvent things.… — Steve Jobs Copy Share Image
It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple… — Steve Jobs Copy Share Image
The good music companies do an amazing thing. They have people who can pick the person that's gonna be successful out of… — Steve Jobs Copy Share Image
A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they… — Steve Jobs Copy Share Image
My job is to not be easy on people. My job is to make them better. My job is to pull things… — Steve Jobs Copy Share Image
It's the disease of thinking that a having a great idea is really 90% of the work. And if you just tell… — Steve Jobs Copy Share Image
I think the artistry is in having an insight into what one sees around them. Generally putting things together in a way… — Steve Jobs Copy Share Image
Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus. — Steve Jobs Copy Share
The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and… — Steve Jobs Copy Share
I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot. — Steve Jobs Copy Share
If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have… — Steve Jobs Copy Share
Everything around you that you call life was made up by people that were no smarter than you and you can change it, you… — Steve Jobs Copy Share
“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.” — Steve Jobs Copy Share
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I… — Steve Jobs Copy Share
When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop… — Steve Jobs Copy Share
I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience. — Steve Jobs Copy Share
“To YoYo Ma: "You playing is the best argument I've ever heard for the existence of God, because I don't really believe a human… — Steve Jobs Copy Share
The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the… — Steve Jobs Copy Share
“I think great artists and great engineers are similar, in that they both have a desire to express themselves. In fact some of the… — Steve Jobs Copy Share
It's rare that you see an artist in his 30s or 40s able to really contribute something amazing. — Steve Jobs Copy Share
We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will… — Steve Jobs Copy Share