We think the Mac will sell zillions, but we didn't build…
“We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Jobs emphasizes building products for personal passion rather than market demand, trusting internal standards over external research.
In simple terms: Build for yourself, not just the market.
Prioritize personal vision over market research.
Themes
Mood
Type
When to use this quote
- product development
- startup culture
- team building
Key Concepts
Questions to Reflect On
- How do you balance personal vision with market needs?
- What internal standards guide your work?
May ignore market signals lead to missed opportunities.