Ad campaigns are necessary for competition. But good PR educates people; that's all it is. — Steve Jobs Copy Share Image
I got very interested in people who had discovered something more significant than ... intellectual, abstract understanding. — Steve Jobs Copy Share Image
The biggest effect of the personal computer revolution has been to allow millions and millions of people to experience computers themselves decades… — Steve Jobs Copy Share Image
In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me,… — Steve Jobs Copy Share Image
All we are is our ideas, or people. That's what keeps us going to work in the morning, to hang around these… — Steve Jobs Copy Share Image
Good PR educates people; that's all it is. You can't con people in this business. The products speak for themselves. — Steve Jobs Copy Share Image
I try to get people to see what I have. . . . When you run a computer company, you have to… — Steve Jobs Copy Share Image
Part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists… — Steve Jobs Copy Share Image
The subscription model of buying music is bankrupt. I think you could make available the Second Coming in a subscription model and… — Steve Jobs Copy Share Image
It places value on experience versus intellectual understanding. I saw a lot of people contemplating things but it didn't seem to lead… — Steve Jobs Copy Share Image
My model for business is The Beatles. They were four guys who kept each other kind of negative tendencies in check. They… — Steve Jobs Copy Share Image
I was lucky to get into computers when it was a very young and idealistic industry. There weren't many degrees offered in… — Steve Jobs Copy Share Image
With our technology, with objects, literally three people in a garage can blow away what 200 people at Microsoft can do. Literally… — Steve Jobs Copy Share Image
We have never worried about numbers. In the marketplace, Apple is trying to focus the spotlight on products, because products really make… — Steve Jobs Copy Share Image
I hate it when people call themselves 'entrepreneurs' when what they're really trying to do is launch a startup and then sell… — Steve Jobs Copy Share Image
These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a… — Steve Jobs Copy Share Image
If you tell people they can't burn CDs of their music, as almost every current legal music service has done, or they… — Steve Jobs Copy Share Image
The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and… — Steve Jobs Copy Share Image
When you start looking at a problem and it seems really simple, you don't really understand the complexity of the problem. Then… — Steve Jobs Copy Share Image
I've read something that Bill Gates said about six months ago. He said, ‘I worked really, really hard in my 20s.’ And… — Steve Jobs Copy Share Image
John Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt… — Steve Jobs Copy Share Image
The difference between the best worker on computer hardware and the average may be 2 to 1, if you're lucky. With automobiles,… — Steve Jobs Copy Share Image
Companies must have a noble cause, and it's the leaders job to transform that noble cause into such an inspiring vision, that… — Steve Jobs Copy Share Image
What this means is that people are seeing a stable business, which is good, and a business that is in control, which… — Steve Jobs Copy Share Image
The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that… — Steve Jobs Copy Share Image
Every good product I've ever seen is because a group of people cared deeply about making something wonderful that they and their… — Steve Jobs Copy Share Image
Kick-start your brain. New ideas come from watching something, talking to people, experimenting, asking questions and getting out of the office! — Steve Jobs Copy Share Image
When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just… — Steve Jobs Copy Share Image
We believe people with passion can change the world for the better. That's what we believe. And we believe that those people… — Steve Jobs Copy Share Image
Do your best at every job. Don't sleep! Success generates more success so be hungry for it. Hire good people with a… — Steve Jobs Copy Share Image
It is hard to think that a $2 billion company with 4,300-plus people couldn't compete with six people in blue jeans. — Steve Jobs Copy Share Image
Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things… — Steve Jobs Copy Share Image
Stealing music is not right, and I can understand people being very upset about their intellectual property being stolen. — Steve Jobs Copy Share Image
I'm one of those people that think Thomas Edison and the light bulb changed the world more than Karl Marx ever did. — Steve Jobs Copy Share Image
People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task… — Steve Jobs Copy Share Image
If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best… — Steve Jobs Copy Share Image
I found that there were these incredibly great people at doing certain things, and you couldn't replace one of these people with… — Steve Jobs Copy Share Image
A lot of people think big business in America is a bad thing. I think it's a really good thing. Most people… — Steve Jobs Copy Share Image
Life can be much broader once you discover one simple fact: Everything you call life was made up by people no smarter… — Steve Jobs Copy Share Image
That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not… — Steve Jobs Copy Share Image
Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus. — Steve Jobs Copy Share
The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and… — Steve Jobs Copy Share
I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot. — Steve Jobs Copy Share
If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have… — Steve Jobs Copy Share
Everything around you that you call life was made up by people that were no smarter than you and you can change it, you… — Steve Jobs Copy Share
“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.” — Steve Jobs Copy Share
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I… — Steve Jobs Copy Share
When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop… — Steve Jobs Copy Share
I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience. — Steve Jobs Copy Share
“To YoYo Ma: "You playing is the best argument I've ever heard for the existence of God, because I don't really believe a human… — Steve Jobs Copy Share
The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the… — Steve Jobs Copy Share
“I think great artists and great engineers are similar, in that they both have a desire to express themselves. In fact some of the… — Steve Jobs Copy Share
It's rare that you see an artist in his 30s or 40s able to really contribute something amazing. — Steve Jobs Copy Share
We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will… — Steve Jobs Copy Share
