Our approach is to think of companies not as businesses…
![“Our approach is to think of companies not as businesses but as collections of people. We [Apple]want to qualitatively change the way people work. We don't just want to help them do word processing faster or add numbers faster. We want to change the way they can communicate with one another. We're…” quote by Steve Jobs](https://sms4smile.com/q/i/2f7/steve-jobs-307_add_our-approach-is-to-think-of-companies-no_2938528.jpg)
“Our approach is to think of companies not as businesses but as collections of people. We [Apple]want to qualitatively change the way people work. We don't just want to help them do word processing faster or add numbers faster. We want to change the way they can communicate with one another. We're seeing less paper flying around and more quality of communication.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
He views companies as groups of people, aiming to transform how they communicate, not just improve tasks.
In simple terms: Companies are people, focus on communication.
Key Takeaway
Prioritize human connection over tools.
Themes
leadership
communication
innovation
culture
human‑centered
Mood
inspirational
thoughtful
Type
philosophical
strategic
When to use this quote
- team building
- product design
- internal communication
- change management
Key Concepts
organizational behavior
design thinking
collaboration
Questions to Reflect On
- How can you foster deeper communication in your team?
- What barriers exist to human‑centered design?
A Different Perspective
May overlook technical efficiency.