Apple's goal isn't to make money. Our goal is to design…
“Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence of that, people will like them, and as another consequence, we'll make some money. But we're really clear about what our goals are.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Jobs emphasizes that purpose should prioritize creating valuable products over profit, trusting that financial success follows.
In simple terms: Focus on making good products first, profit comes later.
Key Takeaway
Prioritize quality, profit will follow.
Themes
purpose
design
business ethics
Mood
inspirational
reflective
Type
philosophical
motivational
When to use this quote
- startup launches
- product design cycles
- marketing pitches
Key Concepts
customer value
product development
mission-driven strategy
Questions to Reflect On
- How do you balance product excellence with financial viability?
- What metrics indicate product success beyond sales?
A Different Perspective
Neglecting profit can risk sustainability if market reception is low.