Business Quote by Yanik Silver
“Develop and build your business’s personality that stands out. People want to buy from people.”
About This Quote
Source Marketing guide, 2021
Build a distinctive business personality because people prefer buying from relatable individuals
In simple terms: A brand’s personality attracts customers
Key Takeaway
Cultivate an authentic, memorable brand voice
Themes
branding
personality
trust
Mood
enthusiastic
practical
Type
marketing
inspirational
When to use this quote
- customer engagement
- brand storytelling
- sales strategy
Key Concepts
marketing
psychology
Questions to Reflect On
- How much personality is appropriate for a brand?
- What authentic traits resonate with your audience?
A Different Perspective
Over‑personalization can backfire
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)