Business Quote by William Zinsser
““What a pleasure it is to be in the company of a writer with enthusiasm for his subject! It doesn't matter what the subject is; I want and ichthyologists to be as committed to fish as Mayor is two prints – to make me think there's nothing more important to him. This is the personal connection that every reader wants with a writer; if we care about the writer will follow him into subjects that we could have sworn we never wanted to know about. The blind attachment of a hobbyist to his hobby is as interesting a right force as the hobby itself.””
About This Quote
Source Book: "On Writing Well" by William Zinsser, 1976
Enthusiastic expertise creates a magnetic connection between writer and reader, making any subject compelling.
In simple terms: Passion in writing draws readers into any topic.
Key Takeaway
Cultivate deep enthusiasm for your subject.
Themes
writing
enthusiasm
reader connection
Mood
inspired
engaged
Type
motivational
instructional
When to use this quote
- teaching
- blogging
- public speaking
- content creation
- hobbyist communities
Key Concepts
authenticity
expertise
engagement
Questions to Reflect On
- How can you deepen your personal connection to a topic?
- What habits foster authentic enthusiasm?
A Different Perspective
If the writer lacks genuine interest, the connection feels forced.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)