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Business Quote by Warren Buffett

“The single most important decision in evaluating a business is pricing power,” quote by Warren Buffett
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“The single most important decision in evaluating a business is pricing power,”

Warren Buffett

About This Quote

Source Speech: Annual Shareholder Meeting, 2021

A company's ability to set and maintain prices determines its long‑term success.

In simple terms: Pricing power drives business success.

Key Takeaway

Focus on building pricing strength.

Themes

business strategy pricing competition value creation

Mood

analytical strategic

Type

business financial

When to use this quote

  • product launch
  • market entry
  • pricing negotiations

Key Concepts

economics market power strategic management

Questions to Reflect On

  • How can you enhance pricing power?
  • What risks arise from high prices?
A Different Perspective

Strong pricing may be limited by regulation.

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