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Business Quote by Warren Buffett

“In our view, though, investment students need only two well-taught courses-How to Value a Business, and How to Think about Market Prices. Your goal as an investor should simply be to purchase, at a rational price, a part interest in an easily-understandable business who's earnings are virtually…” quote by Warren Buffett
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“In our view, though, investment students need only two well-taught courses-How to Value a Business, and How to Think about Market Prices. Your goal as an investor should simply be to purchase, at a rational price, a part interest in an easily-understandable business who's earnings are virtually certain to be materially higher five, ten and twenty years from now.”

Warren Buffett

About This Quote

Source Speech: Shareholder Letter, Berkshire Hathaway, 1999

Investors should buy stakes in simple, predictable businesses at fair prices, expecting long‑term earnings growth.

In simple terms: Buy simple, predictable businesses at fair prices.

Key Takeaway

Focus on long‑term value.

Themes

investment value patience business fundamentals

Mood

confident analytical

Type

advice philosophical

When to use this quote

  • portfolio building
  • stock analysis
  • long‑term planning
  • risk management

Key Concepts

valuation moats earnings certainty

Questions to Reflect On

  • What business characteristics guarantee future earnings?
  • How do you assess a fair price?
A Different Perspective

Market volatility can affect perceived rational pricing.

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