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Apples Quote by Walter Isaacson

“Ed Woolard, his mentor on the Apple board, pressed Jobs for more than two years to drop the interim in front of his CEO title. Not only was Jobs refusing to commit himself, but he was baffling everyone by taking only $1 a year in pay and no stock options. I make 50 cents for showing up, he liked…” quote by Walter Isaacson
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“Ed Woolard, his mentor on the Apple board, pressed Jobs for more than two years to drop the interim in front of his CEO title. Not only was Jobs refusing to commit himself, but he was baffling everyone by taking only $1 a year in pay and no stock options. I make 50 cents for showing up, he liked to joke, and the other 50 cents is based on performance.”

Walter Isaacson

About This Quote

Source Book: Steve Jobs by Walter Isaacson, 2011

Jobs' unconventional compensation highlighted his focus on purpose over profit, challenging traditional corporate expectations.

In simple terms: Jobs valued purpose more than money.

Key Takeaway

Consider aligning work with personal values.

Themes

leadership values compensation innovation

Mood

reflective inspirational

Type

philosophical motivational

When to use this quote

  • startup culture
  • executive negotiations
  • personal finance
  • career decisions

Key Concepts

entrepreneurial mindset non‑monetary motivation

Questions to Reflect On

  • How would you balance purpose and financial security?
  • What incentives truly motivate you?
A Different Perspective

His low pay could be seen as unrealistic for most employees.

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