Apple Quote by Walter Isaacson
““By 2001 Apple had revived its personal computer offerings. It was now time to think different. A set of new possibilities topped the what-next list on his whiteboard that year.””
About This Quote
Source Book: Steve Jobs by Walter Isaacson, 2011
Apple’s revival led to a period of bold, creative thinking, prompting new ideas and strategies.
In simple terms: Apple’s comeback sparked innovative thinking.
Encourage bold, creative thinking.
Themes
Mood
Type
When to use this quote
- product development
- company culture
- market competition
- personal growth
Key Concepts
Questions to Reflect On
- What risks accompany “thinking different”?
- How can teams balance creativity with feasibility?
Bold thinking can overlook practical constraints.