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Apple Quote by Walter Isaacson

“By 2001 Apple had revived its personal computer offerings. It was now time to think different. A set of new possibilities topped the what-next list on his whiteboard that year.” quote by Walter Isaacson
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““By 2001 Apple had revived its personal computer offerings. It was now time to think different. A set of new possibilities topped the what-next list on his whiteboard that year.””

Walter Isaacson

About This Quote

Source Book: Steve Jobs by Walter Isaacson, 2011

Apple’s revival led to a period of bold, creative thinking, prompting new ideas and strategies.

In simple terms: Apple’s comeback sparked innovative thinking.

Key Takeaway

Encourage bold, creative thinking.

Themes

innovation leadership technology strategy

Mood

inspirational optimistic

Type

business motivational

When to use this quote

  • product development
  • company culture
  • market competition
  • personal growth

Key Concepts

creative thinking risk taking visionary planning

Questions to Reflect On

  • What risks accompany “thinking different”?
  • How can teams balance creativity with feasibility?
A Different Perspective

Bold thinking can overlook practical constraints.

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