Business Quote by Troy Carter
“It's pre-roll or post-roll on Vevo. The record company makes money off of that, and then it trickles down.”
About This Quote
Source Interview: Billboard, 2010
Revenue from video ads trickles down, showing the layered profit flow in the music industry.
In simple terms: Ad revenue spreads through the industry.
Key Takeaway
Understand the money chain.
Themes
music business
economics
advertising
distribution
Mood
analytical
critical
Type
industry
financial
When to use this quote
- label negotiations
- artist contracts
- marketing strategies
Key Concepts
revenue streams
industry hierarchy
digital platforms
Questions to Reflect On
- Who benefits most from ad profits?
- How can artists capture more value?
A Different Perspective
Ad revenue can be uneven, favoring big labels over independents.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)