America Quote by Trevor O'Hoy
“An extremely competitive retail market is pushing extensive discounting and large volumes of wine at low prices, and New World competitors from South America and South Africa are also impacting on the market.”
About This Quote
Source Industry Report: Global Wine Market Analysis, 2020
Intense competition forces retailers to lower prices and sell large volumes, while emerging producers from the Southern Hemisphere add pressure.
In simple terms: Competition drives discounting and high volume sales, with new entrants intensifying market strain.
Adapt pricing and differentiate to stay competitive.
Themes
Mood
Type
When to use this quote
- retail strategy
- wine import/export
- brand positioning
- price wars
Key Concepts
Questions to Reflect On
- How can wineries maintain profitability in a discount-driven market?
- What unique value can a retailer offer beyond price?
Discounting may erode profit margins and brand perception.