Commerce Quote by Thomas M. Disch
“Sameness is what marketers want us to want.”
About This Quote
Source Book: The Man Who Melted by J. M. Disch, 1972
Marketers aim to create uniform desire, shaping consumer preferences to match their products.
In simple terms: Marketers push us to want the same things.
Key Takeaway
Recognize and question uniform marketing messages.
Themes
consumerism
psychology
media influence
Mood
skeptical
reflective
Type
critical
analytical
When to use this quote
- advertising campaigns
- product launches
- brand loyalty programs
Key Concepts
behavioral economics
social conformity
Questions to Reflect On
- How do you identify when your preferences are engineered?
- What steps can you take to diversify your choices?
A Different Perspective
Uniform desire can limit individuality and critical thinking.
![“Rather than comparing [war] to art we could more accurately compare it to commerce, which is also a conflict of human interests and activities; and it is still closer to politics, which in turn may be considered as a kind of commerce on a larger scale.” quote by Carl von Clausewitz](https://sms4smile.com/quotes/img-quotes/c35/carl-von-clausewitz-2060_activity_rather-than-comparing-war-to-art-we-coul_21236.jpg)
