Development Quote by Matt Haig
“End-users not technologies shape the market. Consequently marketers need to stay abreast not only of technological developments but also of the way people respond to them.”
About This Quote
Source Speech: Marketing conference, 2020
Market direction is driven by user behavior, so marketers must track both tech trends and human responses.
In simple terms: People shape markets more than tech.
Stay attuned to user reactions.
Themes
Mood
Type
When to use this quote
- product launches
- advertising campaigns
- customer feedback loops
Key Concepts
Questions to Reflect On
- What user signals indicate a market shift?
- How can tech adoption be measured through behavior?
Risk of over‑emphasizing technology at expense of human insight.