Ads Quote by Susan Wojcicki
“Generally, our approach with products at Google is to first develop the right user base and then to figure out what's the right experience for the ads.”
About This Quote
Source Speech: Google I/O Keynote, 2015
Focus on building a strong user community before designing ad experiences.
In simple terms: Build users first, then ads.
Key Takeaway
Prioritize user base growth.
Themes
product development
advertising
user experience
Mood
strategic
analytical
Type
business
marketing
When to use this quote
- launching new services
- expanding platforms
- optimizing ad revenue
Key Concepts
growth strategy
market fit
user engagement
Questions to Reflect On
- How can we measure user satisfaction before ad rollout?
- What signals indicate the right moment to introduce ads?
A Different Perspective
Neglecting early user needs can hinder long‑term adoption.
![“The most recent incarnation of [Bob] Dylan has been the traveling journeyman/ charlatan who sings roots music, snarls dark lyrics that make "All Along the Watchtower" sound like a Disney tune, hosts an old-school radio show, and turns up in some unusual places, like ads for Chrysler and Victoria's…” quote by Jay Michaelson](https://sms4smile.com/quotes/img-quotes/734/jay-michaelson-15590_ads_the-most-recent-incarnation-of-bob-dylan_17700.jpg)
