Ads Quote by Eric Schmidt
“In our case, we focus on quality, and we have a very simple model. If we show fewer ads that are more targeted, those ads are worth more. So we're in this strange situation where we show a smaller number of ads and we make more money because we show better ads. And that's the secret of Google.”
About This Quote
Source Speech: Google Re:Invent, 2008
He explains Google's ad model: fewer, highly targeted ads generate more revenue, showing quality outweighs quantity.
In simple terms: Targeted ads earn more money.
Key Takeaway
Focus on ad relevance.
Themes
business
advertising
efficiency
technology
Mood
analytical
strategic
Type
business
technological
When to use this quote
- online marketing
- ad auctions
- product launches
- budget planning
Key Concepts
targeting
data analytics
monetization
Questions to Reflect On
- How does ad relevance affect user experience?
- What data improves targeting?
A Different Perspective
May limit ad exposure for users.
![“The most recent incarnation of [Bob] Dylan has been the traveling journeyman/ charlatan who sings roots music, snarls dark lyrics that make "All Along the Watchtower" sound like a Disney tune, hosts an old-school radio show, and turns up in some unusual places, like ads for Chrysler and Victoria's…” quote by Jay Michaelson](https://sms4smile.com/quotes/img-quotes/734/jay-michaelson-15590_ads_the-most-recent-incarnation-of-bob-dylan_17700.jpg)
