““If you’re a goal tracker and food is rewarding but the cues that predict it aren’t, then it will be pretty easy for you to stop overeating. You have to give up the excess food, and that’s that. But if you’re a sign tracker and you get powerfully pulled in by the myriad cues in life that predict food rewards, then quitting addictive eating is an entirely different ball game. Your whole life has become one big series of cues to eat, the pull is invisible and incredibly strong, and escaping can seem nearly impossible.””
![“The End of Overeating: Taking Control of the Insatiable American Appetite, by former Food and Drug Administration Commissioner David Kessler,[34] shows that foods high in fat, salt and sugar alter the brain’s chemistry in ways that compel people to overeat.” quote by Paige Singleton](https://sms4smile.com/quotes/img-quotes/408/paige-singleton-37653_salt-and-sugar_the-end-of-overeating-taking-control-of_132311.jpg)
