Approachability-quotes Quote by Susan C. Young
““We’ll Leave the Light on for You! This Motel 6 slogan has been a successful marketing strategy for years because of its warm invitation and friendly welcome. They know that the comforts of home appeal to us all.””
About This Quote
Source Advertising: Motel 6 slogan, 1970s–present
The slogan invites travelers with a comforting, home‑like promise, creating a feeling of safety and welcome.
In simple terms: Warm invitation makes guests feel at home.
Key Takeaway
Embrace hospitality to attract customers.
Themes
marketing
comfort
hospitality
Mood
warm
inviting
Type
branding
persuasive
When to use this quote
- hotel industry
- travel advertising
- customer service
Key Concepts
brand identity
emotional appeal
customer loyalty
Questions to Reflect On
- How does comfort influence your choice of lodging?
- What other factors matter when traveling?
A Different Perspective
Overemphasis on warmth may not address practical concerns.
