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Asking questions Quote by Susan C. Young

“In sales, there is a questioning funnel for building rapport in which you start with broad questions and discreetly and respectfully move to the more specific. If you don’t honor this progression, you risk coming across as pushy. As you build rapport, you earn standing to get more personal.” quote by Susan C. Young
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““In sales, there is a questioning funnel for building rapport in which you start with broad questions and discreetly and respectfully move to the more specific. If you don’t honor this progression, you risk coming across as pushy. As you build rapport, you earn standing to get more personal.””

Susan C. Young

About This Quote

Source Book: Sales Mastery Guide, 2020

Effective rapport building uses a gradual questioning approach; skipping steps feels pushy and erodes trust.

In simple terms: Build rapport by asking broad then specific questions.

Key Takeaway

Respect the natural progression.

Themes

sales communication trust rapport

Mood

professional strategic

Type

advice instructional

When to use this quote

  • client meetings
  • networking events
  • cold calls
  • team building

Key Concepts

questioning funnel psychology of persuasion

Questions to Reflect On

  • How can you gauge when to move deeper?
  • What signals show the prospect is comfortable?
A Different Perspective

If you rush, you may appear aggressive and lose credibility.

4.4 out of 5 (7 ratings)

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