Business Quote by Sun Tzu
““Conceal your dispositions, and your condition will remain secret, which leads to victory; show your dispositions, and your condition will become patent, which leads to defeat.””
About This Quote
Source Book: The Art of War, Sun Tzu, 5th century BC
Concealing intentions protects strategy; revealing them invites defeat.
In simple terms: Hide plans, win; show plans, lose.
Key Takeaway
Guard your motives.
Themes
strategy
military tactics
psychology
Mood
strategic
reflective
Type
military
philosophical
When to use this quote
- negotiations
- competition
- leadership
Key Concepts
deception
information control
Questions to Reflect On
- When is transparency more valuable?
- How can you balance secrecy and honesty?
A Different Perspective
Over‑concealment can breed mistrust.
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