Apple Quote by Steve Wozniak
“The more we thought, the more they all sounded boring compared to Apple. You didn't have to have a real specific reason for choosing a name when you were a little tiny company of two people; you choose any name you want.”
About This Quote
Source Interview: 2020 tech conference
Choosing a company name can be arbitrary; creativity and personal preference outweigh strict logic, especially for small startups.
In simple terms: Names can be random and still work.
Key Takeaway
Pick a name that feels right, not over‑think it.
Themes
branding
creativity
entrepreneurship
Mood
hopeful
pragmatic
Type
advice
inspirational
When to use this quote
- startup naming
- product branding
- personal projects
- marketing campaigns
Key Concepts
Identity formation
decision making
Questions to Reflect On
- Does the name reflect your mission?
- How will it affect brand perception?
A Different Perspective
A random name may lack market relevance or trademark safety.
![“All through time in Apple products, even from our very first ones, that's how he [Steve Jobs] looked at the world, that you don't really want a piece of technology, a certain type of chip. What you want is a solution to a problem in life, some cause, some issue that you want in your life that'll…” quote by Steve Wozniak](https://sms4smile.com/quotes/img-quotes/241/steve-wozniak-2527_apples_all-through-time-in-apple-products-even_828352.jpg)
![“He [Steve Jobs] had come from the surplus electronics parts world.So he came from that world, and he said let's sell PC boards for $40. We'll build them for $20 and sell them for $40.” quote by Steve Wozniak](https://sms4smile.com/quotes/img-quotes/078/steve-wozniak-2527_boards_he-steve-jobs-had-come-from-the-surplus_150209.jpg)
