Business Quote by Steve Wozniak

Steve Jobs didn't really set the direction of my Apple I and Apple II designs but he did the more important part of turning…

— Steve Wozniak

Steve Jobs always believed that you didn't want to do focus groups or research and ask people what they wanted. You wanted to create…

— Steve Case

“The best thing ever to happen to Steve is when we fired him, told him to get lost,” Arthur Rock later said. The theory,…

— Walter Isaacson

“Steve’s talked about the goal of Apple, and the goal of Apple is not to make money but to make really nice products, really…

— Adam Lashinsky

Steve Jobs did not start started Apple as a scam. But he understood early on the power of marketing. The idea of the computer…

— Alex Gibney

The Macintosh having shipped, his next agenda was to turn the rest of Apple into the Mac group. He had perceived the rest of…

— Andy Hertzfeld

Steve Jobs was one of the first people to understand that the computer wasn't just a tool, but that it could be an extension…

— Alex Gibney

I don't think Steve [Jobs] started Apple as a scam. But he understood early on the power of marketing. The idea of the computer…

— Alex Gibney

My summers at Apple had taught me that the secret to encouraging creativity and producing the best possible product was to keep people fulfilled…

— Marc Benioff

Steve Jobs was not only the heart and soul of Apple, he was the wind underneath the technology market. Both are significantly diminished by…

— Rob Enderle

Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what…

— John Sculley

Yeah, I think that his great creation was not any one product but a company in which creativity was connected to great engineering. And…

— Walter Isaacson