Ships Quote by Steve Jobs
““It's not done until it ships.””
About This Quote
A product is only complete when it reaches customers, not when internal milestones are met.
In simple terms: Completion is delivery.
Key Takeaway
Shipping validates work.
Themes
execution
product development
customer focus
iteration
accountability
Mood
determined
pragmatic
Type
statement
business mantra
When to use this quote
- launching a new app
- shipping a hardware prototype
- releasing a software update
Key Concepts
definition of done
minimum viable product
market readiness
Practical Applications
- prioritize shipping over perfection
- use iterative releases
Questions to Reflect On
- What defines 'done' for your team?
- How can you balance quality with timely delivery?
