Animals Quote by Steve Ells
“I thought we were going to get customers excited by telling them there were no antibiotics in our meat or no growth hormones used to raise the animals or no RBGH in our cheese or sour cream. Well, that's not a very appetizing message.”
About This Quote
Marketing that focuses on negative attributes can alienate customers; positive, appealing messaging is more effective.
In simple terms: Negative messaging can backfire; use positive appeals.
Key Takeaway
Emphasize benefits, not just lack of negatives.
Themes
marketing
communication
branding
Mood
strategic
pragmatic
Type
advertising
business
When to use this quote
- food advertising
- product launch
- public relations
Key Concepts
consumer psychology
messaging strategy
Questions to Reflect On
- What positive aspects can you highlight?
- How to balance honesty and appeal?
A Different Perspective
Positive framing may be less truthful.
