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Advertising Quote by Stan Van Gundy

“Selling advertising on jerseys is preferable to keep jacking up prices on the fans.” quote by Stan Van Gundy
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“Selling advertising on jerseys is preferable to keep jacking up prices on the fans.”

Stan Van Gundy

About This Quote

Source Article: 2018 Sports Business Journal, Stan Van Gundy

Selling ads on jerseys inflates fan costs; better to keep prices stable.

In simple terms: Jersey ads raise fan prices; avoid them.

Key Takeaway

Seek revenue without burdening fans.

Themes

economics fan loyalty advertising pricing sports business

Mood

analytical pragmatic

Type

business strategic

When to use this quote

  • ticket sales
  • merchandising
  • sponsorship deals

Key Concepts

price elasticity brand partnerships consumer fairness

Questions to Reflect On

  • How can teams fund without fan price hikes?
  • What alternatives exist?
A Different Perspective

Advertising revenue may be necessary.

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