Asked Quote by Simon Sinek
““Instead of asking, “WHAT should we do to compete?” the questions must be asked, “WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?””
About This Quote
Source Speech: Start With Why, Simon Sinek, 2009
The focus should shift from competing to understanding the original purpose and leveraging current tech and market chances to advance the mission.
In simple terms: Know why you began and use today’s tools to move forward.
Re‑evaluate purpose, then act.
Themes
Mood
Type
When to use this quote
- business planning
- product development
- team alignment
- strategic pivots
Key Concepts
Questions to Reflect On
- What core purpose drives your work?
- How can new tech revive that purpose?
If purpose is unclear, strategy may falter.