Choice Quote by Sheena Iyengar
““Like the swimming rats in Richter’s experiment, we can survive for only so long without solid ground beneath our feet; if the choices aren’t real, sooner or later we will go under. It’s important, therefore, that we examine our assumptions about choice and that we openly discuss how, when and why it falls short.””
About This Quote
Source Talk: The Art of Choosing, 2010
Without solid foundations, unrealistic choices lead to failure; we must scrutinize assumptions about choice.
In simple terms: Bad choices crumble without firm ground.
Key Takeaway
Question your choice assumptions.
Themes
decision making
psychology
uncertainty
Mood
reflective
critical
Type
philosophical
inspirational
When to use this quote
- career decisions
- personal relationships
- policy design
Key Concepts
choice architecture
assumption testing
Questions to Reflect On
- What assumptions underlie your recent decisions?
- When do you feel your choices lack grounding?
A Different Perspective
Sometimes choices are constrained by external limits.
