Approach Quote by Seth Godin
“... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market.”
About This Quote
Source Speech: Marketing Talk, Seth Godin, 2015
Outsiders are more inclined to propose great projects when they expect positive reception and market success.
In simple terms: People pitch ideas when they see chance of success.
Key Takeaway
Encourage openness and clear success criteria.
Themes
marketing
innovation
collaboration
Mood
optimistic
strategic
Type
advisory
motivational
When to use this quote
- product development
- partnership outreach
- startup pitches
- grant applications
Key Concepts
psychology
network effects
incentives
Questions to Reflect On
- How can you signal support without overpromising?
- What incentives boost external proposals?
A Different Perspective
If reception is uncertain, outsiders may stay silent.
![“I think there [on Cuba] is going to be an extraordinary reception.Cubans are - they want to hold onto their culture, their heritage, but they also want to embrace this opportunity, perhaps, for new economic freedoms.” quote by David Muir](https://sms4smile.com/quotes/img-quotes/3dc/david-muir-17287_cuba_i-think-there-on-cuba-is-going-to-be-an_132198.jpg)
