Chance Quote by Seth Godin
“It's easy to be afraid of taking a plunge, because, after all, plunging is dangerous. And the fear is a safe way to do nothing at all. Wading, on the other hand, gets under the radar. It gives you a chance to begin.”
About This Quote
Source Book: This Is Marketing by Seth Godin, 2018
Fear of big risks keeps us stagnant; small, manageable actions let us start moving toward goals.
In simple terms: Big risks feel scary; small steps are safer.
Key Takeaway
Start with a low‑risk trial.
Themes
risk
action
growth
comfort zone
decision making
Mood
cautious
motivated
reflective
Type
advice
motivational
practical
When to use this quote
- starting a new project
- learning a skill
- entrepreneurial ventures
- personal habit change
Key Concepts
behavioral economics
incrementalism
psychology of fear
Questions to Reflect On
- What low‑risk experiment could you try today?
- How does “wading” reduce anxiety compared to “plunging”?
A Different Perspective
Small steps may not address underlying fear of failure.
