Good ideas Quote by Seth Godin
“All good ideas are terrible... Until people realize they are obvious. If you're not willing to live through the terrible stage, you'll never get to the obvious part.”
About This Quote
Source Book: This Is Marketing by Seth Godin, 2018
Great ideas often feel uncomfortable until they become obvious; enduring the painful early stage is necessary to reach clarity.
In simple terms: Bad ideas become obvious after struggle.
Key Takeaway
Embrace discomfort to discover clarity.
Themes
innovation
growth
discomfort
clarity
perseverance
Mood
determined
optimistic
analytical
Type
advice
motivational
philosophical
When to use this quote
- product development
- startup pivots
- personal skill building
Key Concepts
creative process
cognitive reframing
learning curves
Questions to Reflect On
- What “terrible” ideas are you avoiding?
- How can you test an idea before it feels obvious?
A Different Perspective
Not all discomfort leads to insight; some ideas remain flawed.
