Core Quote by Scott D. Anthony
“Think about how you will start and where you will go. Get the head with logic and the heart with visuals or stories. And think about your core customer and all the other stakeholders as well.”
About This Quote
Source Book: The Innovator's Method, 2013
Start with logical planning and emotional storytelling, considering customers and stakeholders.
In simple terms: Blend logic and emotion in planning.
Key Takeaway
Balance data with narrative.
Themes
innovation
strategy
communication
Mood
strategic
inspirational
Type
guidance
practical
When to use this quote
- product launch
- pitch deck
- team meetings
Key Concepts
design thinking
stakeholder analysis
Questions to Reflect On
- Who is your core customer?
- How will you align logic and emotion?
A Different Perspective
Overemphasis on story can ignore data.
