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Affordable Quote by Scott D. Anthony

“All disruptive innovators make it easier and more affordable for people to do what matters to them, and follow a strategy that doesn't at first glance make sense to the market leader.” quote by Scott D. Anthony
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“All disruptive innovators make it easier and more affordable for people to do what matters to them, and follow a strategy that doesn't at first glance make sense to the market leader.”

Scott D. Anthony

About This Quote

Source Book: The Innovator's Method, 2013

Disruptors succeed by simplifying and lowering cost of valued tasks, often pursuing strategies that seem illogical to incumbents.

In simple terms: Simplify and cheapen important tasks.

Key Takeaway

Focus on user value.

Themes

innovation strategy market disruption

Mood

strategic pragmatic

Type

business inspirational

When to use this quote

  • startup launches
  • product redesign
  • cost reduction initiatives

Key Concepts

disruptive innovation affordability value creation

Questions to Reflect On

  • What user need is ignored?
  • How can you lower barriers?
A Different Perspective

Incumbents may resist change.

3.8 out of 5 (4 ratings)

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