Affordable Quote by Scott D. Anthony
“All disruptive innovators make it easier and more affordable for people to do what matters to them, and follow a strategy that doesn't at first glance make sense to the market leader.”
About This Quote
Source Book: The Innovator's Method, 2013
Disruptors succeed by simplifying and lowering cost of valued tasks, often pursuing strategies that seem illogical to incumbents.
In simple terms: Simplify and cheapen important tasks.
Focus on user value.
Themes
Mood
Type
When to use this quote
- startup launches
- product redesign
- cost reduction initiatives
Key Concepts
Questions to Reflect On
- What user need is ignored?
- How can you lower barriers?
Incumbents may resist change.