Clients Quote by Saul Bass
“Sometimes clients have a sophisticated view of their design problem, sometimes they do not. I often spend time with the client redefining the problem, going back to the beginning. Often the problem is just a symptom. Sometimes you have to move back in order to move forward to understand what the nature of the solution should be.”
About This Quote
Source Interview: Design Leadership Talk, 1995
Understanding a client’s problem often requires returning to basics, as surface issues may be symptoms of deeper challenges.
In simple terms: Redefine problems before solving them.
Key Takeaway
Start by questioning assumptions.
Themes
design
problem solving
client collaboration
Mood
analytical
constructive
Type
practical
inspirational
When to use this quote
- product development
- marketing strategy
- team workshops
Key Concepts
systems thinking
diagnosis
empathy
Questions to Reflect On
- What hidden assumptions are you overlooking?
- How can you guide clients to see underlying issues?
A Different Perspective
Clients may resist revisiting fundamentals.
