Business Quote by Rupert Murdoch
“We've got to lift our game tremendously. We'll sell our business news and information in print, we'll sell it to anyone who's got a cable system, and we'll sell it on the Web.”
About This Quote
Source Speech: Internal corporate briefing, 1990s
He advocated expanding media distribution across print, cable, and online platforms.
In simple terms: Expand media across multiple channels.
Key Takeaway
Diversify distribution channels for broader reach.
Themes
media strategy
technology
business expansion
Mood
strategic
forward‑looking
Type
business
media
When to use this quote
- media company planning
- advertising strategy
- technology adoption
Key Concepts
multichannel distribution
digital transformation
Questions to Reflect On
- What risks arise from aggressive multichannel growth?
- How can quality be maintained across platforms?
A Different Perspective
Rapid expansion may strain resources and dilute brand.
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