Business Quote by Roone Arledge
“I want everybody in the news business to think of ABC before they go any place else. If it costs us an extra few thousand dollars to do that, what does it mean?”
About This Quote
Source Speech: ABC corporate vision, 1970s
Prioritizing brand dominance justifies extra expense, emphasizing strategic positioning over cost concerns.
In simple terms: Brand dominance justifies spending.
Key Takeaway
Invest in brand to stay top of mind.
Themes
branding
strategy
media
investment
leadership
Mood
strategic
assertive
Type
business
marketing
When to use this quote
- advertising campaigns
- network programming
- public relations
- budget planning
Key Concepts
market share
brand loyalty
cost-benefit analysis
Questions to Reflect On
- Is brand dominance worth the cost?
- How to balance budget with brand goals?
A Different Perspective
Overspending may strain resources and limit flexibility.
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