Business Quote by Rona Jaffe
““The most valuable commodity in business today, if people would only recognize it, is enthusiasm””
About This Quote
Source Book: The Best of Business Quotes, 1995
Enthusiasm is the most valuable asset in business, yet often overlooked and underutilized.
In simple terms: Enthusiasm is a hidden business asset.
Key Takeaway
Cultivate and recognize enthusiasm.
Themes
motivation
leadership
culture
Mood
optimistic
energetic
Type
inspirational
motivational
When to use this quote
- team meetings
- sales pitches
- customer service
- leadership training
Key Concepts
Human capital
psychology
engagement
Questions to Reflect On
- How can you measure enthusiasm?
- What steps increase enthusiasm in your team?
A Different Perspective
Enthusiasm alone cannot replace skill or strategy.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)